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For nearly a decade, Teri Woods’ debut novel, True to the Game, remained unpublished—tucked away in a closet with no clear path to readers. Refusing to let her story go unheard, she took matters into her own hands, selling copies out of the trunk of her car. Recognizing the need for a bold branding and strategic partner, she sought out the expertise of Marvet Britto in the late 1990s.
Under Marvet Britto’s visionary guidance, Teri Woods transformed from a little-known, self-published writer into a trailblazing author and literary entrepreneur. With Marvet Britto’s strategic brand positioning, Teri not only became one of the most successful independent authors but also helped define and establish the urban fiction genre. Through a powerful partnership, Britto crafted foundational growth strategies that led Teri Woods Publishing to release over 21 best-selling titles, selling millions of copies independently—an unprecedented feat in publishing.
Marvet Britto’s branding mastery propelled Teri Woods into the literary spotlight, securing her widespread press, awards, and accolades. Woods was featured in a landmark Newsweek cover story alongside Beyoncé, Mellody Hobson, and Star Jones, cementing her status as one of the most influential self- publishers of her time. Her success laid the blueprint for countless aspiring writers, offering both a roadmap to creative independence and a lucrative publishing model.
Beyond books, Teri Woods’ intellectual property evolved into a powerhouse of storytelling, with her works licensed for major film and television adaptations, further extending the impact of her brand. Today, she remains a pillar in urban literature, inspiring a new generation of authors and proving that independent publishing can be both artistically liberating and financially empowering—all through the strategic branding and business acumen of Marvet Britto.
When Hill Harper first sought to publish his debut book, Letters to a Young Brother, he encountered skepticism from publishers who doubted that his target audience was a book-buying demographic. However, Marvet Britto’s branding expertise and visionary strategy turned that doubt into belief, securing Harper his first publishing deal. In his debut book, Harper himself acknowledged that without Britto’s efforts, Letters to a Young Brother would not have been possible.
Marvet Britto not only secured Harper’s book deal but also positioned him for literary success, transforming him from an actor into a respected voice in literature, activism, and thought leadership. Her branding and marketing acumen elevated his first release to New York Times bestseller status, proving the power of her strategic insights. She continued to build his literary footprint, leading to five New York Times bestselling books—Letters to a Young Brother, Letters to a Young Sister, Letters to an Incarcerated Brother, The Wealth Cure, and The Conversation.
Through Britto’s brand development work, Harper transitioned from his role on CSI: New York to one of the most sought-after speakers in the country—commanding six-figure speaking engagements across entertainment, corporate, political, and philanthropic sectors. Her strategic direction not only shaped his voice as an advocate but also expanded his reach globally, allowing him to travel the world to speak on the very issues his books addressed.
Beyond the literary world, Britto’s vision extended Harper’s influence into business, investments, and advocacy, leveraging his publishing success into lucrative partnerships and business ventures. Her branding efforts laid the groundwork for his continued career expansion, ultimately positioning him for his 2024 U.S. Senate run in Michigan.
Under Marvet Britto’s strategic guidance, Hill Harper evolved from an actor into a five-time New York Times bestselling author, activist, and thought leader, proving the undeniable impact of visionary brand strategy in shaping influence and legacy.
Throughout his storied and sometimes controversial career, Gary Sheffield established himself as one of Major League Baseball’s most electrifying and outspoken players. Yet, amid the highs of his All-Star performances and a World Series championship with the Florida Marlins, he often faced misconceptions and public scrutiny. Recognizing the power of storytelling in shaping legacy, Marvet Britto secured Sheffield a prestigious book deal, a rare achievement for professional baseball players at the time.
Britto guided Sheffield through high-profile challenges and crises, ensuring that he always emerged respected for his truthfulness and authenticity. She saw beyond the headlines and knew that a book would allow Sheffield to share his unfiltered journey—his voice, talents, achievements, triumphs, and setbacks—providing clarity where there was often misunderstanding.
Under Britto’s leadership, Sheffield’s memoir, Inside Power, was born. She secured award-winning writer David Ritz—one of the most esteemed literary collaborators—to author the book, ensuring Sheffield’s story was told with both depth and nuance. Inside Power went on to become a national bestseller, placing Sheffield among the select few baseball players to translate their athletic careers into successful literary endeavors.
Beyond securing his book deal, Britto’s strategic brand guidance helped Sheffield navigate his career both on and off the field, allowing him to focus on his craft while she handled high-profile media moments and reputation management. Her expertise helped Sheffield cement his place not just as an elite athlete, but as an author, thought leader, and voice of truth in sports.
Through Marvet Britto’s branding mastery, Gary Sheffield not only left an indelible mark on baseball but also expanded his influence beyond the game, proving that his power extended far beyond the diamond.
Renowned for his wisdom and profound spiritual leadership, Pastor A.R. Bernard is one of the world’s most respected voices in faith and culture. Yet, when it came to publishing his first book, Marvet Britto and her publishing partner James Hester recognized that his message needed an equally powerful platform. Rather than following a traditional path, Britto and Hester went straight to Simon & Schuster’s legendary president, Carolyn Reidy, one of the most esteemed figures in publishing, securing Pastor Bernard a prestigious book deal for his groundbreaking work, Four Things Women Want from a Man. Britto’s branding mastery extended far beyond the book deal—she played a pivotal role in content development, branding strategy, and visual identity, ensuring that every element, from the cover design to the messaging, reflected Pastor Bernard’s wisdom and authority. Understanding the power of media in amplifying a book’s success, Britto and Hester orchestrated an unprecedented launch, securing a coveted cover story in The New York Times Style Section. This defining moment not only introduced Pastor Bernard’s work to a broader audience but also earned the praise of Oprah Winfrey, who called it “one of the most positive profiles she has ever read in The New York Times.”
The book’s momentum was further fueled by key interviews with global media giants, including Larry King, Oprah Winfrey, Robin Roberts, and other influential platforms that helped cement its status as a national bestseller. Through the visionary branding and strategic execution of Marvet Britto, Pastor A.R. Bernard’s wisdom transcended the walls of the church, reaching millions through a powerfully positioned literary and media footprint. His book became more than a bestseller—it became a cultural touchstone, reinforcing his place as a leading voice in faith, relationships, and personal transformation.
For years, Shaunie Henderson was widely recognized as the former wife of NBA legend Shaquille O’Neal and the powerhouse behind the hit reality TV franchise Basketball Wives. However, as she entered a new chapter—embracing faith and purpose alongside her husband, Pastor Keion Henderson—her brand needed a redefinition that reflected this evolution of identity and stature within the church community.
Enter Marvet Britto. Tasked with rebranding Shaunie Henderson through the launch of her debut book, Undefeated, Britto meticulously crafted the book’s visual identity, cover design, and campaign strategy, ensuring that every detail mirrored Henderson’s transformation—from reality TV star to a woman of faith, strength, and purpose.
Britto’s branding expertise extended far beyond aesthetics; she secured a high-profile media campaign that introduced this redefined Shaunie Henderson to the world. The launch was amplified through exclusive sit-down interviews with Robin Roberts on Good Morning America and Tamron Hall, positioning the book not just as a personal memoir, but as a powerful testimony of resilience and reinvention. Under Britto’s strategic direction, Undefeated soared to national bestseller status, solidifying Henderson’s place as an author, faith-driven leader, and an inspiration to women navigating transformation and purpose.
Through Marvet Britto’s branding brilliance, Shaunie Henderson’s story was not just told—it was strategically sculpted into a movement, marking her rebirth in the public eye as a woman of faith, love, and unshakable strength.
For over two decades, KEM has been a defining voice in R&B, captivating audiences with his soulful storytelling and deeply personal lyrics. As he celebrated the 20th anniversary of his debut album, Kemistry, and embarked on his literary journey with his debut memoir, Share My Life, he turned to Marvet Britto to ensure that his brand, visual identity, and storytelling were seamlessly aligned and redefined.
Britto’s visionary branding expertise was pivotal in crafting a visual and narrative experience that honored both KEM’s career milestone and the deeply personal testimony within his book. She meticulously shaped his visual identity, ensuring that the imagery, book cover, and branding translated the essence of his music and memoir, offering fans a cohesive, immersive experience—one where they could look into his eyes and see the soul where his music lives.
Under Britto’s strategic cover imagery and direction, Share My Life became a national bestseller, fueling a highly successful tour that not only celebrated KEM’s 20-year musical journey but also elevated his presence as an author and storyteller. Through Britto’s branding mastery, KEM’s music, literary voice, and stage presence were seamlessly woven together, evolving him beyond just an artist into a multifaceted creative force.
With Marvet Britto’s branding handprint KEM’s 20th-anniversary celebration became more than a milestone—it became a redefined legacy, allowing fans to experience his artistry in a deeply personal and transformative way.
Awards + Honors
***COMMUNICATIONS AND LEADERSHIP
NATIONAL ACTION NETWORK WOMEN OF POWER
THE FOUNDATION OF WESTCHESTER CLUBMEN
ESSENCE MAGAZINE COVER
EBONY WOMEN IN COMMUNICATIONS
EBONY POWER 100/ICON
COLORCOMM CIRCLE AWARDS
ROLLING OUT AWARD
Media + Speaking Engagements
ADWEEK
AL JAZEERA
BET NEWS
BLACK ENTERPRISE WOMEN OF INFLUENCE SUMMIT
CNN
EBONY MAGAZINE
ESSENCE MUSIC FESTIVAL POWER STAGE
CLINTON GLOBAL INITIATIVE
GLAMOUR MAGAZINE
GOOD MORNING AMERICA
NEW YORK TIMES
WASHINGTON POST
LA TIMES
NBC TODAY
MSNBC
CNBC SQUAWK BOX
Boards and Committees
New York Needs You-Board Member
The Mental Wealth Alliance -Founding Partner and Board Member
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