Jan 8, 2010

It’s a New Season, It’s a New Day!

A FRESH ANNOINTING IS HEADED MY WAY! It’s a season of power and prosperity it’s a new season coming to me! This year like most in my life will be yet another busy one. Why? Because I don’t wait for opportunities to come my way I create them. I read, study and submerge myself in and around the culture of Branding and PR one that I have chosen to study until I master and even them I will strive to learn more. The most important aspect of being a brand strategist is my ability to first identify what is lacking and then create a blueprint that will create the components necessary to accelerate the clients positioning. The DNA of each brand is unique therefore the need to craft strategies specific to that brand will always be necessary for it to grow. Simply said there will always be the need for a strategist to help a client reach their desired positioning. Even in light of the economy and the state of emergency we have found the field of PR there will still be a need and a desire to seek out seasoned strategist. So I spend my holiday vacation conceiving new strategies and ideation that will be woven into the fabric of every client’s brand this year. The anticipation of a new season always overwhelmes me as I can never wait to unveil the creative energy I have stored and crafted and can’t wait to apply.

The first quarter of every year is always a blur for me. It starts with Sundance then the Golden Globes, SAG Awards, Grammys, Trumpet Awards, Super-bowl, All-Star Weekend, NAACP Image Awards, Oscars and everything else in between. While most think attending events is “fun” I only attend events if I have actual work to do. As my idea of fun is laying on the beach in St. Barts or some other tropical place in the company of my family, friends and loved one’s. So as the year unfolds let the work and the games begin…