Jan 17, 2012

Swizz Beatz Lotus Car Launch


A swanky party was held at my favorite event space the IAC building where Swizz announced the partnership between himself and luxury automaker Lotus. I have watched as this creative juggernaut has stretched his wings and grown from the young man I met producing chart topping songs for his uncle’s label at Ruff Ryders to his evolution as one of our cultures most prized marketing treasures. He has worked alongside the world most iconic brand from Christian Louboutin to Reebok to Audermars Piguet and many in between including the artistry of Basquiat. He has travelled the globe lending his golden insights to those willing to be guided by someone who is laser focused on the culture and is always steps ahead of it’s evolution. Our goal as igniters and purveyors of urban culture is to be well rounded in our lens and expanded in our vision. Swizz Beatz personifies all with a swagger few have many admire and almost all exposed to it desire to duplicate.