Posts Tagged “Lotus”

Jan 17, 2012

Swizz Beatz Lotus Car Launch


A swanky party was held at my favorite event space the IAC building where Swizz announced the partnership between himself and luxury automaker Lotus. I have watched as this creative juggernaut has stretched his wings and grown from the young man I met producing chart topping songs for his uncle’s label at Ruff Ryders to his evolution as one of our cultures most prized marketing treasures. (more…)